Fine Brothers Entertainment Forms Alternative TV Division With Former 'Big Brother' Producer
Brandie Tucker will head the alternative television business for Fine Brothers Entertainment, the production company behind Nickelodeon series ReactToThat.
Fine Brothers Entertainment is tapping a former Big Brother producer to head its newly created alternative television division.
Brandie Tucker has joined the company as vp alternative television, where she will run the unscripted TV business through development of new projects and oversight of existing projects.
Tucker was previously a producer on CBS' Big Brother from 2007 to 2011. She has also worked on reality series such as Hell's Kitchen, I'm a Celebrity Get Me Outta Here! and Are You Smarter Than a 5th Grader?
Fine Brothers Entertainment is the production company started by YouTube creators Benny and Rafi Fine. They are known for their React comedy franchise and have created a multi-channel YouTube business that reaches more than 15 million subscribers and garners more than 150 million monthly views. The React series was adapted into Nickelodeon show ReactToThat that began airing in December last year.
FBE also produces scripted projects for YouTube, including animated series Emo Dad, Inappropriate Parents andMyMusic, which ran for two season with Grace Helbig. But with the hire of Tucker, FBE is signaling the expansion of its unscripted business.
"Alternative television has become a very active area for us and we're fortunate to have someone with Brandie's experience and background join us to help shepherd that part of our business," said Benny Fine.
"We're in a growth phase right now both in digital and across traditional platforms, with projects in film, comedy, animation and of course nonscripted television," added Rafi Fine. "Brandie's hire is key to our continued success in television and we couldn't be more excited about having her on board."
The Fine Brothers are managed by Max Benator and represented by WME.