First track of Plus-44's new work on Activision game

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In another sign of the music industry using video games as a marketing platform, Plus-44, the long-awaited new effort from former Blink-182 members Travis Barker and Mark Hoppus, will release their first track on Activision's "Tony Hawk's Project 8."

Plus-44 has licensed the track "Lycanthrope" for the latest in the popular line of Tony Hawk-branded games. "Project 8" ships next month for PlayStation and Xbox platforms. Plus-44 inaugural effort "When Your Heart Stops Beating" is due for release Nov. 14 on Interscope.

"With radio and MTV playing less new music, videogames have become instrumental in developing and breaking new artists, as well as providing exposure for established artists," said Tim Riley, worldwide executive of music at Activision. "Record companies have noticed the importance of placing their artists in games and treat those placements much like they do spins on the radio."

Because the videogame demographic of men 13-35 mirrors the target audience for contemporary rock and hip-hop music, Riley said most pop music labels have executives dedicated to placing tunes with video game publishers.

Plus-44's first release is among 56 songs featured on the "Project 8" soundtrack. Other bands included in the new game are The Ramones, The Cure, Wolfmother, Gnarls Barkley and Kasabian.

Riley believes the next generation consoles such as Xbox 360 and PS3 will open up new opportunities for music companies and game makers to work together.

"The sky's the limit," said Riley. "These are extremely powerful machines that offer us a lot of room to be creative. With the extra disc space, the expanded memory and the online capabilities we're given, the future looks bright."
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