FitTV to Be Rebranded as Discovery Fit & Health

7:59 AM PST 01/17/2011 by Georg Szalai

Shows from the former Discovery Health (recently replaced by Oprah's OWN Network) will be added to the channel's lineup along with new series and specials.

NEW YORK - Discovery Communications will next month rebrand its FitTV network under the new name Discovery Fit & Health.

The change as of Feb. 1 will allow some of the shows of Discovery Health, which was recently discontinued to make way for OWN: The Oprah Winfrey Network, a joint venture of Winfrey and Discovery, to move to the rebranded channel.

The company said the rebranded channel, available in approximately 50 million homes, will combine "the most compelling real-life stories of Discovery Health with the audience-favorite fitness programming of FitTV."

Content will include forensic mysteries, medical stories, emergency room trauma dramas, baby and pregnancy programming, parenting challenges and stories of extreme life conditions, plus a new slate of series and specials.

"Discovery Fit & Health has the unique benefit of drawing upon the best attributes of established brands with active, engaged audiences," said president and general manager Laura Michalchyshyn. "This network will speak to viewers in a way that is both credible and compelling, offering unforgettable stories, authentic experts and engrossing, high-stakes circumstances."

Among the Discovery Health  franchises on the network are Dr. G: Medical Examiner and I’m Pregnant And…, 911: The Bronx and Untold Stories of the ER.

Early mornings will offer FitTV workout shows, such as Bodies In Motion, Namaste Yoga and Shimmy.
 

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