Pret-a-Reporter

Gucci Is Dressing Florence Welch for Her How Beautiful Tour

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Florence Welch

A match made in fashion heaven.

Florence Welch is going to be one of the best-dressed performers on tour this spring — she's getting outfitted by Gucci.

The Italian fashion house announced Thursday that the singer will be wearing creative director Alessandro Michele's colorful duds from his latest collection for her How Beautiful Tour, which kicks off at the Festival Estereo, in Bogota, Colombia, on March 11 and wraps up at the Rock Werchter festival in Belgium on July 3. The tour will support Florence + the Machine's third album, How Big, How Blue, How Beautiful, which became the band's first No. 1 album on the Billboard 200 chart.

Gucci is making it even more official with Welch, after announcing her as the label's timepiece and jewelry ambassador in February.

At the time of the announcement of her new role, Welch said of her shared aesthetic with Michele: "A lot of it comes from quite similar places, fascinated by the Renaissance and Greek mythology coming in there. And it’s also like psychedelic granny influences, which is what I’ve been dressing for a long time."

Gucci's announcement comes just a week after Burberry revealed that it would be dressing Adele for her 2016 tour. Other musicians getting dressed by major labels for their tours include DNCE, whose members are getting their looks from Diesel, and Justin Bieber, who's receiving assistance from Calvin Klein.

Here's to watching Welch rock out in the most dreamy designs.

 


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