Follow Channel Launches on YouTube to Explore Lives of Pro Athletes
The partnership between Break Media and Tupelo-Honey Raycom goes behind-the-scenes to see what stars of the NFL, NBA and more do off the field.
Sports fans have a new way to follow their favorite athletes.
Follow Channel -- a YouTube channel from Break Media's men's lifestyle property Made Man and Tupelo-Honey Raycom -- launched Wednesday and gives fans a look inside the daily lives of pro athletes off the field.
The first "Follow" video centers on Seattle Seahawks All-Pro cornerback Richard Sherman and was posted Wednesday to coincide with the launch. The Miami Heat's Chris Bosh, who is a partner in the channel, will be the subject of a “Follow” this month, with other athletes to be announced.
"I am excited to partner with the Follow Channel,” said Bosh. “Watching the progression of social media and digital media and the use of technology is something that has always interested me. I am honored to be an athlete ambassador and look forward to bringing new content on and off the court."
CAA facilitated the partnership between Break Media, Tupelo-Honey Raycom, Bosh and Sherman. Cary I. Glotzer, CEO of Tupelo-Honey Raycom, and Mitch Rotter, executive vp programming at Break Media, are co-executive producers on the channel.
Watch the first "Follow," featuring Sherman, below.