'Food, Inc.' gets promo on yogurt lids
Stonyfield Farm products to boost documentaryStonyfield Farm will promote "Food, Inc.," Robert Kenner's new documentary from Magnolia Pictures, Participant Media and River Road Entertainment, on the foil lids of 10 million cups of its yogurt in dairy cases throughout the country this month.
"What better way to get the word out on a film about our food system than with a message aimed at food shoppers?" Stonyfield president Gary Hirshberg, who appears in the film, said.
Stonyfield's Web site also features a "Food" link with a downloadable trailer, an exclusive interview with Kenner, and downloadable coupons for free products from Stonyfield and other organic partners, including Annie's, Late July, Newman's Own Organics, and Organic Valley.
In "Food," which opens this Friday in New York, Los Angeles and San Francisco, Kenner examines the nation's food industry.