Football overrun works overtime for CBS

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NEW YORK -- A healthy overrun from the New England Patriots-Dallas Cowboys’ late game delivered dual primetime wins Sunday to CBS. CBS’s win came at the same time ABC saw week-to-week increases in both “Desperate Housewives” and “Brothers & Sisters.”

CBS topped out at 26.4 million viewers and a 9.3 rating/27 share in adults 18-49 between 7 p.m. and 8 p.m., according to preliminary estimates released Monday by Nielsen Media Research. CBS, whose primetime schedule began at 7:52 p.m. ET, was able to effectively hand off to “60 Minutes” (17.4 million, 4.2/11) for an 8 p.m. win in viewership and one-tenth of a point off the lead in the demo against “Extreme Makeover: Home Edition” (12.2 million, 4.3/11).

It was an MVP performance for “60 Minutes,” which doubled last week’s performance in adults 18-49. “Extreme Makeover” was about even. “The Simpsons” (8.8 million, 4.2/11) was up 14% week-to-week in adults 18-49; “King of the Hill” (7.4 million, 3.5/9) was up 21% in the demo as well. But “Sunday Night Football” (9.2 million, 3.9/10 between 8 p.m. and 11 p.m. ET) was down sharply from last week (17.8 million, 7.6/20).

ABC’s “Desperate Housewives” (18.5 million, 7.3/17) was up 7% compared to last week, while CBS’s “Cold Case” (14.7 million, 3.5/8) was up 16%. ABC’s “Brothers & Sisters” (12.7 million, 4.8/13) was up 11% week-to-week. “Shark” (12 million, 2.9/7) was up 16% from last week’s lows.

The CW’s Sunday schedule continued to barely register, with a repeat “America’s Next Top Model” (1.7 million, 0.7/2) coming out ahead of family drama “Life is Wild” (1 million, 0.3/1) and either “CW Now” (663,000, 0.2/1) or “Online Nation” (593,000, 0.2/1). “Life is Wild” dropped 25% from last week.

In Sunday’s primetime, CBS (17.6 million, 5.0/13) led in viewership and adults 18-49 ahead of ABC (12.8 million, 4.6/12); NBC (8.1 million, 3.3/9); Fox (6.3 million, 3.0/8) and The CW (1.1 million, 0.4/1).
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