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'Footloose' Fashion: Paramount, HSN Partner for 24-Hour Promotion

4:35 PM PDT 9/24/2011 by Carol McColgin
Courtesy of HSN

HSN's Vince Camuto and Steven by Steve Madden created women's red boots inspired by the film's costumes, and other denim, footwear and nail polish brands are on board.

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HSN's Vince Camuto and Steven by Steve Madden created women's red boots ($149 to $199) inspired by the film's costumes, and other denim, footwear and nail polish brands are on board.

"When fashion or costume design can be spotlighted, it can make for an interesting promotional opportunity," says Paramount marketing executive LeeAnne Stables.

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The deal follows a similar HSN collaboration with Disney/DreamWorks for The Help.

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