Ford Foundation Teams With Tribeca Film Institute to Fund Nontraditional Film Projects

The JustFilms Initiative will provide TFI's newly launched New Media Fund with $750,000 this year and will increase its support to $1 million a year over five years beginning in 2012.

The Ford Foundation's JustFilms initiative has struck a long-term partnership with the Tribeca Film Institute in support of nontraditional film projects through TFI's newly launched New Media Fund.

JustFilms is providing the fund with $750,000 this year and will increase its support to $1 million a year over five years beginning in 2012.

The fund will provide support and funding to film projects that go beyond traditional screens -- integrating film with content across newer media platforms, from video games and mobile apps to social networks and micro-blogging. The funded projects will aim to activate audiences around issues of contemporary social justice and equality.

In its inaugural year, nonfiction projects accepted into the TFI New Media Fund will each receive $50,000-$100,000 for projects that utilize cross-platform storytelling to promote social change.

The JustFilms grant is the largest grant, to date, to support nontraditional filmmaking.

"As we enter our 10th year at TFI and join the Ford Foundation's JustFilms initiative in a new partnership, we have the opportunity to make an even deeper impact. TFI New Media Fund was created to take social justice films beyond the theater, bringing them into everyday life and allowing audiences to affect change," said Jane Rosenthal, co-chairman of the board of the Tribeca Film Institute.

 TFI will accept submissions for grants from April 4-May 25.

The TFI New Media Fund will be highlighted at this year's Tribeca Film Festival, which runs April 20-May 1, and the grant recipients will be announced in September. 

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