Former Fox TV chairman joins MediaLink
Sandy Grushow hired as first chief creative officerFormer chairman of Fox TV Entertainment Group Sandy Grushow has joined media consulting firm MediaLink as its first chief creative officer.
In his new role, Grushow will oversee content ideation and development of branded entertainment for MediaLink's clients and their agencies.
MediaLink's client roster includes Microsoft, AT&T, Unilever, General Electric, MySpace and GlaxoSmithKline and it works closely with agencies such as GroupM.
Grushow spent 16 years at Fox, after joining the network in 1988 as senior vp of advertising and promotion.
In 2008, he launched digital entertainment studio Filmaka, which has created content for Ford Motor Company, Lincoln Mercury, Cisco, and, most recently, DirecTV.