Fox Announces 'Angry Birds' Mobile Game Tied to 3D Toon 'Rio'
The special edition will be released in March, just ahead of the film's release on Apr. 15.
Fox Film Entertainment co-chair Jim Gianopulos announced Friday there will be a special edition of the wildly popular mobile game app Angry Birds tied to upcoming 3D toon Rio.
Fox is the first Hollywood studio allowed to tap into the global success of Angry Birds, from Finnish company Rovio. Game can be played on smartphones and tablets, such as the iPad.
The marketing partnership was revealed at a press junket on the Fox lot, after footage from the pic -- with a voice cast led by Jesse Eisenberg and Anne Hathaway -- was shown.