Fox Film Names Pia Chaozon to Marketing Post
She joins the studio from Netflix, where she most recently served as head of international originals marketing.
Pia Chaozon is joining Twentieth Century Fox Film as senior vp worldwide theatrical marketing. Reporting to Fox Film executive vp marketing John Helfgot, Chaozon will be involved in both development and execution for marketing initiatives across all Fox films on a global basis.
"From both a strategic and execution standpoint, Pia’s innovative thinking and proven track record will be invaluable assets for our entire marketing group," Helfgot said Monday in announcing the appointment, which is effective immediately. "As we continue to find new and more effective ways to engage consumers, she will play a key leadership role in ensuring our content resonates with consumers around the world."
Chaozon joins Fox from Netflix, where since 2014 she has held a number of senior marketing roles, most recently as head of international originals marketing. Prior to Netflix, Chaozon spent nine years at HBO, most recently as director of consumer marketing for original series.