Fox International Announces Creation of New Italy All-Sports Network
TAORMINA, Sicily – News Corp’s international pay television unit announced Monday it would launch Fox Sports Italy starting in August.
The new channel, which will broadcast top league soccer action from Europe along with sports news and talk shows, is part of a wider international expansion for sports coverage under the Fox International Channels banner: over the last two years, the company launched Fox Sports in Brazil and Japan, it acquired a majority stake in Eredivisie Live in The Netherlands, and it converted the Star-ESPN brand into Fox Sports in southern Asia.
The company says its overall Fox Sports viewership has expanded to 64 million subscribers outside the U.S., from just 17 million in 2010.
“Our goal is to bring all the passion of Fox Sports to the most passionate sports fans around the world,” Hernan Lopez, CEO of Fox International Channels, said in a statement. “In this ranking, Italy comes high up on the list.”
The company did not announce staff and budget details connected to the new channel.