Fox introduces 'Family Guy' iPhone app

Users can view show clips, create custom video mixes

NEW YORK -- News Corp.'s Fox Mobile Entertainment arm has launched the "Freakin' Sweet Family Guy" iPhone application, the first commercial app self-produced by the unit.

Among other things, the $1.99 app allows users to view up to 20 show clips, create custom video mixes and instantly buy full episodes through an embedded link to Apple's iTunes. Special features, such as "Stewie Pin-up" and "Peter Toss," are also included.

The app is supported by limited, interactive, pre-roll video advertising and can be used on the iPhone and iPod Touch.

Fox Mobile teamed with Rhythm NewMedia, which develops and monetizes ad-supported mobile video applications, to create the app.

"We are excited to work with Apple to give 'Family Guy' fans another great way to interact with this hilarious show and its characters," said Andrew Stalbow, senior vp of Fox Mobile Entertainment.
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