Fox to Launch Female-Centric Network in Spain
FoxLife promises "addictive content," including U.S. hits 'Scandal' and 'The Good Wife'
21st Century's Fox International Channels unit is bringing female-centric network FoxLife to Spain in October.
Designed as a destination for scripted and unscripted entertainment, it will air such U.S. hit shows as Scandal and The Good Wife, with the company emphasizing it was "targeted at — but not exclusive to — a female audience."
Beyond U.S. dramas, comedies and unscripted shows, FoxLife in Spain will also offer local content "designed to match the tastes of the local audience," the company said. Among the local shows will be one called The World’s Best Chefs.
FoxLife will become available on various pay TV platforms in Spain that reach 2.6 million subscribers. It will replace Fox Crime, with some of the latter's shows moving to the main Fox network in Spain.
Fox International Channels (FIC), which has been a key financial growth driver for Rupert Murdoch's entertainment conglomerate, in Spain currently also operates three National Geographic-branded networks and kids channel Baby TV.
"The brand is core to our global entertainment portfolio, and its entry into this market signals FIC’s continued investment and confidence in Spain,” said Adam Theiler, executive vp of FIC Southern Europe and head of FIC Spain about FoxLife. He also lauded "its addictive content.”
FoxLife is already available in 73 countries with a particularly strong presence in Europe, including in such markets as Italy, Portugal, Poland, Greece and Turkey.