Fox News to air ad criticizing News Corp.

Media Matters spot calls out $1M donation to Republican org

Fox News will air a commercial Tuesday night that is critical of its own parent company.

The ad is from the liberal activist group Media Matters, and it criticizes -- in an ever so gently manner -- the $1 million donation that News Corp. gave to the Republican Governors Assn.

The donation made headlines last month, and detractors of Fox News seized on it as evidence that the No. 1 cable news outlet isn't as fair and balanced as it ought to be. Fox News didn't cover the controversy nearly as much as its competitors did.

The 30-second spot that airs Tuesday night on "The O'Reilly Factor" cost Media Matters $35,000. The nonprofit organization tried to raise it by appealing to supporters via an email, but donations fell short so it dipped into a general fund to make up the difference, a spokeswoman said.

The ad begins, "And now, a special message about a story that's not yet been covered on Fox News primetime..." Then, over the image of an American flag is a quote from News Corp. vp Jack Horner explaining that the company "believes in the power of free markets" and that "the RGA's pro-business agenda supports our priorities."

It ends with: "And that's why News Corp. has donated $1 million to oppose Democratic candidates this November."

At the behest of Fox News, Media Matters changed the beginning of its ad a few times. The first ad claimed to be "a special message from Fox News." The second ad claimed to be a "message that Fox News' primetime hosts refuse to tell you." (Watch the ad below.)



News Corp., of course, isn't the only media company to donate to a political outfit. In fact, the majority of money from media companies and personnel goes to Democrats, according to the Center for Responsive Politics. During the present election cycle, 65% of $470,000 donated by journalists went to Democrats.

But that doesn't stop journalists -- even pretend ones -- from attacking News Corp. Jon Stewart, for example, gave a memorable performance attacking the donation while simultaneously belittling Fox News star Glenn Beck. (Watch Stewart's segment below.)

The Daily Show With Jon Stewart Mon - Thurs 11p / 10c
News Corp. Gives Money to Republicans
www.thedailyshow.com
Daily Show Full Episodes Political Humor Tea Party


Stewart's segment that criticizes Fox News for being too cozy with Republicans hasn't gone unnoticed by those on the right who suggest Stewart is being a bit hypocritical, since a recent letter suggests Stewart is schilling for the other side. A fundraising letter on Monday from the Democratic Senatorial Campaign Committee promised would-be donors a chance to win tickets to "The Daily Show With Jon Stewart."
comments powered by Disqus