Fox One up for ad sales

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NEW YORK -- News Corp.'s Fox Entertainment Group announced the formation of a new sales unit on Wednesday that aims to help advertisers implement marketing strategies and campaigns across the company's assets and platforms.

The unit, dubbed Fox One, will be headed by president Jean Rossi, who also remains executive vp sales for Fox Broadcasting Co., and senior vp Claudine Lilien, formerly vp sales for the CW.

"Fox One is in an unparalleled position to harness the power and reach of News Corp.'s assets," Rossi said. "Our collaboration with News Corp. properties and activities enables us to customize comprehensive, integrated marketing programs in which clients can associate with our content across a wide range of platforms."

Fox One will handle marketing for News Corp. assets including FBC; Fox Cable Networks; MySpace and other digital assets; 20th Century Fox and the rest of the company's film division; its international networks; and newspapers and domestic print assets.

Rossi has worked in sales at Fox since 1987, and she was named senior vp in 1994. Two years later, she was promoted to executive vp of the unit and in 2003 was named president of Fox Entertainment Group integrated sales, which has now been replaced with Fox One. During her tenure, she has overseen promotional campaigns and sponsorships for "American Idol," "24" and other shows.

Lilien worked in sales at Fox Broadcasting in the mid-'90s before a tenure as vp Western sales for the WB, starting in 2001. In 2003, she was named vp Eastern and Western sales at the network before being brought over to the CW as vp sales.

Fox sales veterans Annie Hekker and Jessica Siff also will also in the unit in vp roles.
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