Fox projected to win November sweep
Victory would be a first for the networkFor the first time in the network's history, Fox is projected to win the November sweeps -- and win big.
Thanks to a suspenseful World Series and the network's most stable fall lineup ever, Fox is currently averaging a 3.6 adult demo rating for the month.
Not only is the network expected to retain its led, but Fox projects it will close the deal by the largest November sweep victory margin in five years.
Fox is also up 20% from its November sweeps period last year in the advertiser-coveted adult demographic and is the only network to post a gain. ABC is in second place with 3.1. CBS is a close third with 3.0. NBC is fourth with 2.6 and the CW has a 1.2. ABC is expected to come out on top if you exclude sports programming. Among total viewers, CBS is out in front with 11.5 million, followed by ABC (10.3 million), Fox (10.2 million), NBC (7.6 million) and the CW (2.6).
Aside from baseball, Fox's other sweep strengths include Sunday nights, where the network's animated lineup has been bolstered by the top-rated new scripted fall series ("Cleveland"), the performance of "House" on Mondays and the new pairing of "So You Think You Can Dance" and "Glee" on Wednesdays.
Fox's strength this fall is due to its consistency -- a word that's probably never been used to describe the network's fourth quarter before.
Most nights Fox doesn't win. On Thursdays and Tuesdays, the network is usually in third or fourth place. Fox no longer has ratings craters, however, which is very key. One lousy hour can effectively kneecap a network's biggest hit once it gets averaged into the mix. With the exception of Fridays, a challenging night for most networks, Fox is pulling a competitive number across the board.