Fox promos drawn to 'Re-Animated'

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NEW YORK -- 20th Century Fox will be the exclusive sponsor for Cartoon Network's first original live-action telefilm, "Re-Animated," which premieres tonight, with extended movie trailers for the upcoming Fox features "Eragon" and "Night at the Museum" airing during limited commercial breaks.

Cartoon Network said that it will create custom introductory pieces for the trailers, and that its Web site will feature extensive promotional opportunities for Fox, including a "Re-Animated" game and microsite. The studio will sponsor "Re-Animated" podcasts featuring cast interviews and tours of the set. Fox also will supply exclusive video content for CartoonNetwork.com, including trailers and extended scenes from the films.

"This is a unique opportunity to create an organic, uncluttered environment for two anticipated films whose target audience is tuning into 'Re-Animated,' " said John O'Hara, senior vp and general sales manager at Cartoon Network Ad Sales and Marketing.

"Eragon," a fantasy adventure based on the novel by Christopher Paolini, opens Dec. 15. "Museum," an action-adventure comedy starring Ben Stiller, opens Dec. 22.

Fox also will sponsor "Re-Animated" when it becomes available in January on Cartoon Network video-on-demand, with opportunities to showcase two-minute movie trailers.
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