Fox restructures licensing division
Marick refocuses unit on long-term branding, global growthNEW YORK -- News Corp.'s Twentieth Century Fox on Monday unveiled a restructuring of its licensing division, including new hires and a new name.
Executive vp Robert Marick, who has run the group since late last year, wants to refocus the unit on longer-term brand opportunities and international sales growth.
The division will now be known as Twentieth Century Fox Consumer Products. Its previous name was Twentieth Century Fox Licensing & Merchandising.
"Fox boasts a world-class television and film lineup that includes "The Simpsons" and "Glee" as well as "Avatar" and "Ice Age," Marick said. "Fox properties have huge consumer appeal, and with the new strategy in place we are confident that we can take the business to new levels."
Marick has picked former HIT Entertainment executive Pam Kunick-Cohen to head up his Global Brand Management team as senior vp. Before HIT, she worked as senior vp at Twentieth Century Fox Home Entertainment.
Among Marick's other hires is a new senior vp global creative, Ricardo Crespo. He joins Fox from toy giant Mattel, where he was worldwide executive group creative director.
Fox Consumer Products will particularly focus on expanding sales across the globe. As a result, Marick has developed teams to cover four distinct regions: North America, EMEA (Europe, Middle East and Africa), Asia Pacific and Latin America.
The Fox consumer products rejig was announced just before the International Licensing Expo, which runs Tuesday through Thursday in Las Vegas.