Fox takes 'em out to ballgame

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The Boston Red Sox's return to the World Series gave Fox a solid triple and an easy win against the competition in Wednesday's primetime.

The Red Sox's 13-1 drubbing of the Colorado Rockies in Game 1 averaged 16.9 million viewers and a 5.8 rating/16 share in the adults 18-49 demographic, Nielsen Media Research said. It's the best Game 1 rating since 2004, the last time the Red Sox were in the World Series, and up 32% over last year's Detroit Tigers-St. Louis Cardinals opener.

Viewership peaked at 10 p.m. just before the seven-run fifth inning drove viewers — and the Fenway faithful — away. It would likely have been higher if the score was more competitive, as the games tend to peak later in the evening.

Wednesday's game was up 61% over last year in adults 18-49 and men 18-49 and even higher in adults 18-34 and men 18-34. Increases were similar in the female demos, with women 18-34 up 71% and women 18-49 up 62%.

Meanwhile, Game 1 routed its primetime competition, with only ABC's "Private Practice" and CBS' "CSI: NY" and "Criminal Minds" getting any traction. "Practice" (11.9 million, 4.5/11) and "Criminal Minds" (15 million, 3.9/10) led the best of the rest, with NBC's "Bionic Woman" (7.8 million, 3.3/8) and "Life" (6.9 million, 2.5/6) continuing to sink.

ABC's highly regarded "Pushing Daisies" (9.7 million, 3.2/9) was down from last week, only two-tenths of a point away from the premiere of NBC's "Phenomenon" (8.5 million, 3.0/8). CBS' "Kid Nation" (7.9 million, 2.5/7) was up slightly.

For Wednesday night, Fox (17.8 million, 5.9/16) led key measures in primetime, followed by ABC (10 million, 3.6/9), CBS (12.2 million, 3.4/9), NBC (7.7 million, 3.0/8) and the CW (3.6 million, 1.8/5).
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