Fox gives thumbs-up to text TV
Happy Madison to produce project based on Web siteTextsFromLastNight is headed to television.
After strong interest from several networks, Fox landed a multicamera coming-of-age project based on the popular Web site that will be written by Steve Holland and produced by Sony TV and Happy Madison.
The site's signature slogan is "Remember that text you shouldn't have sent last night? We do." The user-generated blog posts "regrettable," often embarrassing text messages usually sent late at night by people who are drunk or high.
Called "a living document of twentysomething life in 2009," it has become a Web success story since launching in February, averaging 4 million hits a day.
After a three-year stint on Sony/Happy Madison's comedy "Rules of Engagement," Holland met with Happy Madison executives about development and pitched an idea they suggested could dovetail nicely with TFLN.
"The show is about twentysomethings in that post-college, pre-the-rest-of-their-lives limbo trying to figure out what to do, and texting is a large part of that," Holland said.
Although it will feature "crazy stuff from last night, it's a lot more about the group of friends and their lives," he said.
Holland, who a co-producer on CBS' "The Big Bang Theory," is repped by WME and Insight Management.