Fox TV Group Promotes Shannon Ryan, Rachel Webber
As executive vp marketing and communications, Ryan will oversee publicity, corporate communications and talent relations for both the network and studio.
Fox TV Group is upping two of its own.
Shannon Ryan, Fox's former executive vp marketing and communications, is being promoted to the same title at Fox TV Group, extending her purview to 20th Century Fox TV as well as the network. Additionally, Rachel Webber, formerly Fox Networks Group's vp new media business development, is being upped to senior vp of Fox TV Group.
Ryan will oversee publicity, corporate communications and talent relations for both 20th TV and Fox Network. She will also gain oversight of the cross-company audience strategy group, in addition to continuing to lead Fox’s creative services and special ops marketing teams.
“Now that our network and studio businesses are aligned, it’s important that our approaches to external communications, community initiatives and talent relationships are aligned as well — and Shannon is the perfect person to lead that charge,” said TV Group chiefs Gary Newman and Dana Walden in a statement. “She’s a gifted marketing and communications strategist and a trusted senior leader on our team, and she will no doubt have a tremendous impact on our company in this expanded role.”
Webber will lead the charge in developing new business opportunities for Fox and 20th TV, with an emphasis on the company's content distribution strategy, growing brand partnerships and expanding the monetization of franchises and digital offerings.
“Rachel’s experience in corporate development and brand partnerships across traditional and digital media makes her uniquely suited for Fox Television Group, as we evolve our distribution and monetization strategies,” Walden and Newman said. “She has proven to be an incredibly valuable executive across various divisions of the company, and we are looking forward to working with her even more closely at Fox Television Group.”
Both Ryan and Webber will transition into their new roles immediately.
A longtime member of the Fox publicity team, Ryan has overseen awards campaigns for shows including American Idol and House, as well as launches for hits like Glee, New Girl and Family Guy, among others. In 2007, she was promoted to senior vp publicity and corporate communications and promoted again to executive vp of marketing and corporate communications for Fox in 2011.
Webber began her career at News Corporation; at Fox Television Studios; and at Australia’s major pay TV platform, FOXTEL. She also served as director partnership development at Tumblr and as vp video at Rovio Entertainment.
The promotions comes as Fox TV Group prepares to say goodbye to veteran exec Joe Earley, who is stepping down as COO at the end of the year. Fox Broadcasting also recently added Angela Courtin as CMO.