Fox to Launch U.K. Free-to-Air Women's Entertainment Network YourTV
The channel promises "sensational real-life stories, irresistible experiences and thrilling tales," including such shows as 'Don't Tell the Bride' and 'Shark,' on a schedule "shaped around viewers' daily routines."
21st Century Fox's Fox International Channels UK unit said Thursday that next month it will launch its first free-to-air entertainment network YourTV, which will target female viewers.
The channel adds to the company's U.K. TV portfolio, which includes pay TV networks Fox, National Geographic Channel, Nat Geo Wild and Baby TV. The channel will launch on Oct. 1 and be available "on a variety of U.K. platforms, which will be announced in the coming weeks," said the company.
The channel will air for 20 hours each day from 7 a.m. until 3 a.m. and will be "primarily aimed at women," but also "appeal to anyone in search of absorbing stories that feel both real and yet extraordinary," said the company. "YourTV will provide viewers with sensational real-life stories, irresistible experiences and thrilling tales. From uplifting relationship features to shocking accounts of wrongdoing, audacious characters to inspirational advice, YourTV is your daily dose of must-see telly."
Explained Fox International Channels: "YourTV’s schedule will be shaped around viewers’ daily routines, their moods and viewing needs: brightening up lunchtime with inspirational cookery advice; enhancing an afternoon coffee break with a compelling character-driven story; and adding entertainment to the evenings with sensational real-life tales."
The network will feature such shows as Corrupt Crimes, which investigates recent crime stories, legal drama Shark, starring James Wood, and Don't Tell the Bride, along with cooking shows, such as National Geographic Channel's Baking Good, Baking Bad.
Jeff Ford, managing director, Fox International Channels UK, said the channel's mix of scripted and unscripted series would make it "a fresh new destination for entertainment."