Fox Ups Seven in Marketing and Communications Restructuring
Laurel Bernard, Brian Dollenmayer and Shannon Ryan are promoted to executive vice president ranks.
In an effort to streamline its marketing and communications department and its day-to-day decision-making process, Fox has reshuffled its team under unit president Joe Earley, promoting several longtime staffers, including Laurel Bernard, Brian Dollenmayer and Shannon Ryan.
Bernard has been upped to exec vp marketing, where she’ll lead the network’s affiliate marketing and multiplatform distribution marketing efforts in addition to her oversight of Fox’s national media, on-air planning and national promotions teams, she’ll lead the network’s affiliate marketing and multiplatform distribution marketing efforts.
In her previous role, Bernard was senior vp marketing, where she oversaw media and promotional campaigns for Glee, 24, House, American Idol, Family Guy, Terra Nova, New Girl and The X Factor. She joined Fox in 1989 as a media coordinator in the theatrical division and has spent time with Fox Searchlight Films.
As part of Bernard’s team, Michelle Garry has been upped from vp multiplatform affiliate marketing to senior vp multiplatform distribution marketing. She joins senior vp affiliate marketing Nick Belperio, vp national media Emily King and vp on-air planning Shawn Mills as Bernard’s senior staffers.
Dollenmayer has been promoted to executive vp on-air promotions and marketing operations, where he’ll be responsible for the creative vision and operations behind all on-air and radio promotional campaigns for the network’s new and returning series.
Dollenmayer joined Fox in April 1994 as a writer-producer, before being upped to her most recent role as senior vp on-air promotion. He has created and overseen campaigns for Glee, 24, House, American Idol, New Girl, Terra Nova and The X Factor.
Senior vp on-air promotion operations Steven Weinheimer will report to him.
As part of restructuring, Ryan has been elevated to executive vp marketing and communications, where she’ll oversee the network’s grassroots marketing efforts as well as its publicity, corporate communications and creative services teams.
Most recently, Ryan was senior vp publicity and corporate communications, where she oversaw the network’s publicity campaigns and corporate communications strategies. She is a longtime Fox staffer, who has developed and executed launch campaigns for series including Family Guy, That ’70s Show and Arrested Development, among others. She’s also overseen the network’s internal and external executive communications strategy, including executive positioning, crisis communications and the network’s annual upfront presentation.
As part of Ryan’s new team, Jason Clark has been promoted to senior vp publicity and corporate communications. In addition, George Oswald has been upped to exec vp creative services group and exec producer of special projects, with his report Tomiko Iwata upped to senior vp creative services group.
"At Fox, we have an incredible team of talented executives who design and implement some of television’s most effective campaigns,” Earley said Thursday in a statement. “Shannon, Laurel and Brian have been invaluable leaders on both the creative and strategic fronts. In addition to recognizing their accomplishments, these promotions, along with those of George, Jason, Michelle and Tomiko, create a new structure which increases collaboration and innovation."
Senior vp talent relations Missy Halperin, senior vp desgin Tom Morrissey and senior vp special ops Dean Norris will continue to report to Earley and manage their respective teams.