Fox walks '27' stand-ins down the aisle

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Twentieth Century Fox is introducing what it calls the first ever “live standees” to promote “27 Dresses” -- 27 models at 27 specially-selected theaters across the country, who will be wearing specially-made bridesmaid dresses adorned with the film's title and credits. The dresses are inspired by the film's one-sheet, in which star Katherine Heigl wears the bridesmaid dress.

The promotion will take place Dec. 27, when Fox holds sneak previews of the movie at selected theaters ahead of its Jan. 11 opening.
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