Fox wins Monday night with Fiesta Bowl

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NEW YORK -- The Fiesta Bowl led Fox to a primetime win New Year's Day.

The Fiesta Bowl between Oklahoma and Boise State -- which Boise State won in overtime, 43-42 to remain undefeated -- averaged 13.7 million viewers and a 4.9 rating/12 share in adults 18-49 during primetime, according to preliminary estimates released Tuesday by Nielsen Media Research. The game peaked between 9:30 p.m. and 10 p.m. EST, when 15.7 million people tuned in and it scored a 5.5/13 in the demo.

It was Fox's highest ratings on a Monday night in seven months in adults 18-49 and total viewership, and was about the same as last year's Sugar Bowl (4.8/13) on ABC that happened on New Year's Day last year. This year's game was up slightly compared to last year's 13.6 million but the numbers may go up when the final ratings are released Wednesday. The Fiesta Bowl itself aired from 8:53 p.m. to 12:51 am EST.

ABC also got a big boost from football earlier in the night from the Rose Bowl, which started at 4:30 p.m. EST and ran through 9 p.m. EST. Between 8 p.m. and 8:30 p.m., ABC's coverage delivered 19 million viewers and a 6.6/15 between 8 p.m. and 8:30 p.m. before the network shifted to all repeats.

CBS and NBC were all repeats.

Nightly averages: ABC (9.2 million, 3.4/8); CBS (10.1 million, 3.3/8); NBC (5.1 million, 1.9/5); Fox (12.2 million, 4.2/10); and The CW (2.4 million, 0.9/2).
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