Fox would play ball on Series for Obama
EmptyBarack Obama might have the power to move the World Series by a few minutes.
To accommodate a half-hour Obama time buy on Fox on Oct. 29, Major League Baseball has agreed to move the start time of Game 6 of the World Series, if it's necessary, by about 15 minutes. That would move the first pitch of the game from 8:20 p.m. EST to 8:35 p.m.
Along with CBS and NBC, Fox was approached by the Obama campaign last week to purchase the 8-8:30 p.m. slot Oct. 29. If a Game 6 is needed, Fox is obligated to carry the game. That prevented the network from agreeing outright to carry the commercial, which was cleared by CBS and NBC last Thursday.
The blessing from MLB clears the way for Fox to air the promo and collect upward of $1 million in ad revenue, more than what either CBS or NBC was charging.
In a statement, Fox Sports said that "the network would be willing to make similar time available to Sen. McCain's campaign."
Although a big network ad buy from a presidential candidate is rare, it's not unprecedented for a network and sports league to move the start time of a sports event to accommodate a political broadcast. (partialdiff)