France's Dailymotion preps kids channel

Video-sharing site will have parental controls

CANNES -- French video-sharing site Dailymotion is planning a kid's channel set to launch at the end of the year in Gaul.

Young Internet users will be able to access the secure online network from a separate URL with parental controls.

Dailymotion, nicknamed the French YouTube, has inked deals with Viacom-owned Nickelodeon, the Cartoon Network, Boomerang, Planete Nemo and Millimages to offer 300 hours of programming and nearly 1,000 different shows.

Dailymotion also has signed with Dupuis, Dargaud and Lombard, who rep TV and audiovisual rights for the country's most popular comic book characters.

All programming can be viewed free of charge and Dailymotion will share ad revenue with its content partners.

Dailymotion already is the top Web site in the territory among 5- to 12-year-olds, and 5% of visitors to the site are younger than 11.

"We're giving a targeted audience premium content," Dailymotion's senior manager of content and partnerships David Ripert said.

Dailymotion plans to launch the children's channel in France in November or December and hopes to expand to the U.S. and the U.K. in the coming months.
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