Pret-a-Reporter

Fred Segal to Close Santa Monica Store

Paul Harris/Newscom
Fred Segal on Melrose

The location will be shuttered permanently by the end of the month.

Fred Segal is closing its Santa Monica outpost at the corner of 5th Street and Broadway.

Annie Segal, daughter of company founder Fred Segal, confirmed that the location will close permanently at the end of March in a Facebook post. Annie also indicated that the remaining merchandise will be heavily discounted.

Fred Segal Santa Monica originally occupied two properties, but vacated the building at 500 Broadway in 2014 to make room for a mixed-use space. The space was a popular shopping destination for celebs in the area, including Emma Roberts and Rihanna.

The Santa Monica location is not owned by Sandow, the media and licensing company that acquired the licensing rights to the brand in 2012. However, there is speculation that the closure of the space may be influenced by Sandow's newest endeavor: a 20,000-square-foot Fred Segal location at the Runway retail center in Playa Vista scheduled to open for the 2016 holiday season.

In 2012, Sandow and CEO Paul Blum, formerly of Juicy Couture and David Yurman, made plans for the brand's global expansion. In 2014, that expansion was realized with the opening of a "lifestyle center" store in Tokyo that featured an in-store eatery. Earlier this month, the company unveiled a second Tokyo Iocation.

In addition to the Japan outposts, Sandow opened Fred Segal stores at LAX and within the SLS Casino in Las Vegas. The latter location closed in September.

The retailer's other SoCal storefront, in West Hollywood on Melrose Avenue, remains open.

Fred Segal was founded in 1961 as a denim retailer and launched its e-commerce site in August of 2015.

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