Fred Segal Opens New Store in Japan
The iconic L.A. retailer gets the Tokyo treatment.
Fred Segal, the iconic, ivy-covered Los Angeles shopping destination frequented by every major celebrity and those hoping to catch a glance of a major celebrity, opened the doors to its first international store on April 17, in the Daikanyama neighborhood of Tokyo, Japan.
The retailer, which was early to introduce the premium denim labels now synonymous with L.A. as well as capture the city’s eclectic and free-spirited style, has set up its Japan outpost to evoke a strong California-cool vibe through a tightly curated mix of contemporary brands.
Housed in three buildings that have been developed over a converted railway site, the sprawling space showcases designer and contemporary pieces from Marni, Maison Kitsune and Frame Denim in its Fred Segal Man and Woman areas as well as exclusive collaborations with Moleskin, Haider Ackerman and Toms.
While the designer labels may be familiar, Paul Blum, CEO of Fred Segal, says that the growth in locations is not a chain store type of expansion. “This is not a chain where they are all the same,” says Blum. “Fred Segal will never work that way.” Proof of the customized store set up is Fred Segal Mart, an eatery inside one of the three buildings offering sustenance from Portland, Oregon's popular Blue Star Donuts, Japan’s Marufuku iced coffee and even Fred Segal-branded coffee beans and mugs.
More sustenance for hungry shoppers will be served at a vintage red food truck parked outside the complex and offering a rotating menu of seasonal foods.
To commemorate the Japan opening, the store created a “Mook” (that’s a magazine/book hybrid) documenting Fred Segal’s beginnings, rich denim history and images supplied by the Segal family.
“Fred Segal has been around since 1960 and it's stood for something,” says Blum. “The Japanese really respect that and are excited about it.”