Pret-a-Reporter

Frederick's of Hollywood Is Closing All Stores

Frederick's of Hollywood

The lingerie retailer will move to an online-only platform.

Lingerie retailer Frederick's of Hollywood is closing all 111 of its brick-and-mortar stores. The company will continue to offer their products exclusively online.

A statement on their website reads, "We no longer have store locations. Our online store offers the same selection of products."

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The 68-year-old business, which was the leading lingerie retailer until being eclipsed by Victoria's Secret in the 1980s, was founded during the '50s pin-up era by Frederick Mellinger. Also known for housing The Lingerie Museum and Celebrity Lingerie Hall of Fame, famously looted during the 1992 L.A. riots, Frederick's of Hollywood will continue to offer bedroom accessories and sex toys in addition to lingerie.

In the face of its fierce competition, the company filed for bankruptcy in 2000 and re-emerged in 2003. Frederick's then went public in 2006 before being taken private by Harbinger Group and other investors in 2013.

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