Freeze creates Ding merchandising line
Linkin Park, Nine Inch Nails offered on decalsNASHVILLE -- Freeze Artist Management has launched a new merchandising product dubbed Ding, a custom-fitted, device-specific decal featuring a wide range of bands.
The decals can be applied and removed to more than 100 products -- including cell phones, gaming systems and controllers, MP3 players and laptops -- and are available from artists such as Linkin Park, No Doubt, Slipknot, Nine Inch Nails, Rise Against, H20, Blink 182, Underoath, Taking Back Sunday and many more.
Plans are to greatly expand the Ding artist roster and to make the product available on the road as tour merchandise. Summer promotions include meet-n-greets, onstage and backstage access and VIP treatment at concerts.
The price range for dings is $15.99-$39.99, and artists are paid a licensing royalty for each unit sold. In explaining the pricing, John Reese, CEO of Freeze Artist Management, said: "Some pieces are small, and some are large and intricate." He added that the product line could expand. "We are working on deals with various bands and labels to expand the synergies."
With Warped tour founder Kevin Lyman, Reese is the co-founder of the Rockstar Taste of Chaos tour; the Rockstar Get a life tour and this summer's Rockstar Mayhem tour featuring Slipknot, Disturbed and 13 other acts. Reese is also co-producer of the Curiosa and Musink festivals.
Reese and John Oakes, president of Freeze Artist Management, announced the Ding product. Visit Dinglife.com for more.