Fremantle, YouTube in global deal
Creating and distributing online formatsLONDON -- "American Idol" co-producer FremantleMedia has inked a global agreement with YouTube to create and distribute online formats exclusively for the Web, in addition to using the Google-backed platform to showcase its current shows.
The deal, unveiled Monday, will work on a revenue-share basis that will see both parties split advertising monies. Fremantle becomes one of the first entertainment companies to use YouTube's online copyright protection tool VideoID, by which Fremantle can control its own content online.
The deal was announced by FremantleMedia senior vp Claire Tavernier and Patrick Walker, YouTube Europe's director of video partnerships.