FremantleMedia North America Launches Digital Studio Tiny Riot!
FremantleMedia North America's Gayle Gilman will oversee the new digital studio.
FremantleMedia North America has launched a digital studio to develop new content for its channels and joint ventures.
Called Tiny Riot!, the studio will develop and produce original content and provide ad sales, audience development and distribution strategies across all platforms, CEO Thom Beers announced Monday. Gayle Gilman, FMNA's executive vp digital content, will oversee the new label as EVP and general manager reporting to COO Lee Rierson.
"FremantleMedia has been at the forefront of the digital content boom for some time. As we established key partnerships and watched our original digital content output grow over the past 12 months, it became clear that this was a business that deserved to operate as its own studio," Rierson said. "Tiny Riot! is now tailored to build on our recent ventures in the digital space, taking on the responsibility to develop properties based on FMNA's intellectual property, as well as new verticals across various areas including, food, lifestyle, fashion/beauty, pets and more."
FMNA is launching the studio after making moves in the space with projects including online channel The Pet Collective, food channel Munchies with Vice Media, and content deals with BroadbandTV and fashion YouTube network StyleHaul.