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French Box Office Steady in First Semester

Movie Theater Audience - H 2012
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Thanks to a booming April, attendance rose 4.7 percent compared to the same period last year and French titles gained popularity.

April showers brought a flowering box office in France with 101.85 tickets sold for the first six months of the year, a steady 4.7 percent rise from last year thanks to a strong showing in April according to figures from French film organization the CNC. June’s box office was stable with 14.68 million tickets sold, a 4.7 percent jump from 2011.

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Despite cold figures in the late winter months – a 16/8 percent drop in February and a 5.6 percent drop in March – April figures shot up 48 percent to 20.39 million tickets followed by a 5.2 percent rise in May.  

Homemade titles were even more popular this year with French films taking a 44.2 percent market share for the first semester compared to 36.4 percent in 2011. U.S. titles, however, dipped from a 49.4 percent market share in 2011 to a 44.9 percent share from January to June of this year. Films from other territories also lost ground with a 10.9 percent market share compared to 14.2 percent in 2011.

As of the end of June, 79.8 percent of French movie theaters were equipped with digital technology for a total of 4,397 screens in 1,209 different places.

The box office has seen a 10.3 percent rise in attendance over the past 12 months.