Pret-a-Reporter

French Luxury Bakery Laduree Is Opening at the Grove

@maisonladuree/Instagram
Laduree macarons

It's a favorite among the fashion set.

The Grove just got a little sweeter.

French luxury bakery Laduree is setting up shop at the popular outdoor shopping destination for its first L.A. location, and a branded barricade has been set up in front of one of the spaces facing the fountain.

Laduree, which first established a tea room in Paris near the Place de la Concorde in 1862, is said to have originated the idea of French macarons, not the cakes, but the idea of sandwiching them with fillings. Popular flavors include rose, pistachio and salted caramel.

Over the years, Laduree has collaborated with a host of fashion designers on limited edition macaron flavors and boxes, including Lanvin, Reed Krakoff and Emilio Pucci.

The jewel box-like tea rooms, including the one in the 6th arrondissement in Paris, are regular haunts of the fashion set during Paris Fashion Week.

Since 1997, under new owner David Holder, Laduree has been expanding internationally. It opened its first location stateside on Madison Avenue in New York City in 2011, followed by Soho and Miami.

Laduree has also expanded into gift and beauty items. 

A popular take-home gift from their Cannes boutique on Rue d'Antibes, especially during the annual festival, it looks like there's no need to head to the City of Light for your favorite desserts anymore.

comments powered by Disqus