French nets put focus on mobile

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PARIS -- France's major TV networks and media groups have joined forces to develop the territory's mobile TV market.

Private TV networks TF1 and M6 and pay TV group Canal Plus signed a charter "to make personal mobile TV a public success and to put into place the basic elements necessary for its development," the companies said in a statement Tuesday.

Fellow Gallic media groups Lagerdere Active, NextRadioTV, NRJ Groupe, Bollore and Ab Groupe also signed the charter, which urges the nationwide promotion of mobile TV services, known as TMP (television mobile personnelle) in France.

The companies are hoping that three key factors will be implemented to ensure the success of the TMP, namely attractive programming offers, a large choice of viewing terminals that are also "accessible at attractive prices" and an "impeccable" quality of service, the groups explained in the statement.

The companies advocate a quick and effective launch of service coverage throughout the country -- including public buildings and transportation locations -- in order to allow a continuity in the service for constantly mobile TV viewers.

The mobile TV market has been growing rapidly in Gaul, with the country boasting more than 80 TV channels available on mobile phones. More than 500,000 people subscribe to France Telecom subsidiary Orange's mobile TV service.
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