French TV companies head for Madrid
EmptyPARIS -- Twenty-nine French TV companies will say "hola!" to Spanish buyers at TV France International's upcoming market in Madrid next week, organizers said Thursday.
More than 50 Spanish buyers have confirmed their presence at the meetings organized in partnership with the French Embassy in Spain.
Spain has consistently been a strong market for French TV programs, with the territory representing more than 12.7% of sales of Gallic titles in the European market in 2006 for a total of 9.1 million euros ($13.4 million).
Recent success stories in Spain include "Camera Cafe," which aired on broadcaster Tele 5 and took a 23% market share for the time slot thanks to the average of 3.7 million viewers per episode. Children's cartoon "Code Lyoko" boasted a 46.7% market share in the country on TV Galicia, while Catalan broadcaster K3-33 and "The New Adventures of Lucky Luke" nabbed a 44.2% market share.
Major French sellers such as Marathon International, Xilam, Futurikon and SND/M6 are hoping to follow up on a run of successful sales at TV France International's Rendez-Vous in Biarritz in September.
The two-day market will be held at the Miguel Angel Occidental Hotel in Madrid and feature organized lunches, meetings and a cocktail with French Ambassador Bruno Delaye.