'French YouTube' inks videos deal

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PARIS -- French media-sharing site Dailymotion and the SPPF, the country's independent video music producers association, have joined forces to give visitors to the Dailymotion.com Web site access to clips from the SPPF library, the companies said Thursday.

The experimental partnership is set for one year, with the SPPF the delegated intermediary between its 345 members and a site that has become known as the "French YouTube."

The producers will share revenue generated from advertising, with commercials set to precede and follow every clip.

Dailymotion, founded in 2005, boasts more than 24 million daily visitors to its site and is a European leader in video sharing.

SPPF director Jerome Roger hopes to capitalize on the site's popularity and create a "second life in terms of the distribution of music videos."

Dailymotion, whose company slogan is "see, publish, share," said that the group is in negotiations to close similar deals with other music companies and propose the largest online music video sharing universe possible.

The alliance was announced at a press conference Thursday in Paris.
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