Fresh label heats up 'Cool'

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NEW YORK -- City Lights Pictures and Green Owl Prods. are forming City Lights Pictures/Green Owl, a new environmentally oriented entertainment label with features distributed through Warner Music Group's WEA Corp.

Green Owl, a division of Green Owl Music, also signed a deal giving the City Lights Media Group division first-look rights to distribute its future film projects and partner on development of TV programs and features.

The new label's first venture is the 2007 Sundance Film Festival entry "Everything's Cool: A Toxic Comedy About Global Warming." Daniel B. Gold and Judith Helfand's documentary, produced by Toxic Comedy Pictures and Lupine Films in association with Netflix's Red Envelope Entertainment, will bow in November in Los Angeles and New York with a City Lights Home Entertainment DVD release and Sundance Channel debut to follow.

In keeping with its "all green" motto, the DVD packaging will be created from 100% postconsumer-waste recycled paper.

"Not only does Green Owl bring an environmentally friendly brand to the marketing mix but also opportunities for grass-roots campaigns and pro-environment organizational outreach that complement City Lights' long tradition of branding and marketing excellence," City Lights Media Group CEO Danny Fisher said.
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