Friday Box Office: 'Thor' on Track for $65 Mil Weekend
Paramount and Marvel Studios' 3D tentpole Thor grossed $25.7 million on Friday from 3,955 locations, putting the summer's first superhero pic on track to score a $65 million opening.
Thor, directed by Kenneth Branagh and starring Chris Hemsworth, has already earned north of $141 million overseas. Its box office performance is key to Marvel's efforts to introduce a new round of characters to the big screen.
Costing $150 million to produce, Thor received a B+ CinemaScore from Friday audiences, of whom 72% were over the age of 25. That figure could change as additional exits are conducted throughout the weekend.
Thor is pacing well ahead of Marvel properties X-Men, Fantastic Four and The Incredible Hulk (2008), all of which opened in the $55 million range.
As expected, Universal's box office hit Fast Five fell a steep 69% in its second Friday to an estimated $10.5 million and domestic cume of $117.8 million. The action pic still placed No. 2, showing its continued strength.
Coming in No. 3 was new romantic comedy Something Borrowed, which grossed an estimated $4.8 million from 2,904 theaters. The movie, distributed by Warner Bros., was fully financed by Alcon Entertainment (The Blind Side).
Something Borrowed stars Ginnifer Goodwin, Kate Hudson, John Krasinski and Colin Egglesfield. Hilary Swank also is a producer on the film, which is based on the book by Emily Giffin. Pic received a B CinemaScore, although females -- who made up the majority of the audience -- gave it a B+.
Also new, Screen Gems' Jumping the Broom placed No. 4 for the day and received an A CinemaScore across all demos and categories, a rarity. The comedy, targeting African American audiences, grossed an estimated $4.2 million from 2,035 screens.
Jumping the Broom's ensemble cast includes Paula Patton, Laz Alonso, Angela Bassett, Loretta Devine and Mike Epps.
Salim Akil directed the comedy, which centers around two families from two very different environments who gather on Martha's Vineyard for a wedding.
Both Something Borrowed and Jumping the Broom are expected to benefit from Mother's Day.
The other high-profile opening of the weekend is Jodie Foster's Mel Gibson starrer The Beaver, which launched in a limited run. The Summit Entertainment and Participant Media film grossed a $30,000 on Friday from 22 theaters.
The Beaver should gross $161,000 for the weekend, for a so-so theater average of roughly $5,200.
Foster directed The Beaver, as well as stars in, alongside Gibson, Anton Yelchin and Jennifer Lawrence. The specialty film cost $21 million, with much of the budget covered through foreign presales.
The Beaver, about a man's transformation through the use of a puppet, makes its international premiere later this month at the Cannes Film Festival, where it plays Out of Competition.