Friday Box Office: Universal's Holdover 'Hop' Tops With $5.5 Million
UPDATED: New openers “Arthur,” “Hanna” and “Soul Surfer” in a close race for the weekend; “Insidious” impresses.
Universal’s family pic Hop stayed at No. 1 on its second Friday at the domestic box office, grossing an estimated $5.5 million from 3,616 theaters. The CGI/live-action hybrid should gross $20.2 million for the weekend, putting its 10-day cume at more than $66 million.
The weekend race is much harder to call for a trio of new films — Warner Bros.’ Arthur, Focus Features’ Hanna and TriStar/FilmDistrict’s inspirational film Soul Surfer.
Starring Russell Brand, Arthur — a remake of the Dudley Moore classic — grossed an estimated $4.5 million on Friday from 3,276 screens, not far ahead of the $4.2 million grossed by Joe Wright’s smart action-thriller Hanna, playing on far fewer screens (2,535).
The Bethany Hamilton biopic Soul Surfer is a wild card. Grossing $3.7 million on Friday from 2,214 locations, the film could see a spike in family traffic today and Sunday among faith-based audiences, as well as teen girls.
Also, Soul Surfer received a glowing A+ CinemaScore. In another good sign, 55% of Friday’s audience was under the age of 25; and 48%, under the age of 18.
Based on Friday’s results, box office pundits say Arthur, Hanna and Soul Surfer will gross in the $12 million to $13.5 million for the weekend.
Like Soul Surfer, Hanna is doing better than expected. Appealing to adults, Hanna also should see increased traffic on Saturday.
While it is coming in lower than expected, Arthur — originally projected to gross $15 million to $17 million for the weekend — wasn’t an expensive pic for Warner Bros., costing under $40 million to produce. Of Friday’s audience, 64% were over the age of 25.
The weekend’s fourth new film, Universal’s raunchy R-rated comedy Your Highness, grossed $3.8 million on Friday from 2,769 theaters, but traffic is expected to fall off today since the film’s core fan base are young males. The movie drew a C+ CinemaScore, with 48% of Friday’s audience under the age of 25.
Among holdovers, FilmDistrict’s horror pic Insidious made headlines on Friday, falling only 32% to come in No. 6. The film grossed an estimated $3.2 million for a cume of $20.6 million.