FTSI launches second original prod'n

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NEW DELHI -- Fox Television Studios India, a joint venture with Mumbai-based STAR India, on Friday launched its second Indian production, the daily half-hour soap "Sangam" (Union).

Headed by STAR India executive vp content and communication Deepak Segal, FTSI was established in December and, in April, debuted its first homegrown production, "Meri Awaz Ko Mil Gai Roshni" (My Voice Has Found a Light). The project aired on STAR Plus, the flagship Hindi channel of News Corp.'s STAR network.

"Sangam," which centers on a young woman in a small town who wants to fulfill her father's aspiration, will air at 7 p.m., not traditionally considered a primetime slot in the market.

"We want to extend our primetime to start at 7 p.m. with this show and replace reruns, thus offering viewers an enhanced entertainment package as part of our existing primetime programming," STAR India vp marketing and communication Prem Kamath said.

Segal added that FTSI also plans to create a localized version of an international format show slated for later this year.

"In terms of inputs from Fox Studios in L.A. for our existing productions, we do refer to them for technical guidance though the principal creative elements of storytelling remain unique to Indian sensibilities," he said.

FTSI will develop content exclusively for STAR India for three years, after which it will be free to work for other broadcasters as well.

The venture also will develop specially created content for new media outlets including mobiles.
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