Fueled by Black Friday, 'Toy Story 3' Regains Top DVD Sales Spot

© Walt Disney Pictures

Consumers purchased more than 25 million discs of top 100 sellers over Thanksgiving Day weekend.

The Black Friday disc-buying frenzy, fueled by major chains like Walmart and Best Buy selling DVDs for as little as $2 and Blu-ray Discs for $5, saw consumers snap up more than 25 million discs of the top 100 sellers over the Thanksgiving Day weekend, according to Home Media Magazine market research estimates.

That’s twice as many discs as consumers buy in a typical week.

And while three new releases arrived in stores at the beginning of the week, most of the sales were of heavily discounted recent releases and catalog titles.

Walt Disney Studios’ Toy Story 3 regained the top spot on the Nielsen VideoScan First Alert sales chart, followed by Warner’s Blind Side at No. 2 — a title first released last March, but prominently featured in Best Buy’s Black Friday mailer as being available for just $3.99 on DVD.

Lionsgate’s The Expendables, an actioner with a $103 million box office pedigree, was the best-selling new release, debuting at No. 3 on the First Alert chart. Warner’s year-old The Hangover was No. 4, followed at No. 5 by 20th Century Fox’s Marley & Me (released way back in March 2009).

Disney’s The Search for Santa Paws, a prequel to 2009’s Santa Buddies, debuted at No. 6, right above fellow new release Eat Pray Love, from Sony Pictures.

On Nielsen VideoScan’s dedicated Blu-ray Disc chart, The Expendables debuted at No. 1, while Toy Story 3 rose back up to No. 2. Avatar was third, followed in fourth place by Disney’s A Christmas Carol.

On Home Media Magazine’s rental chart, The Expendables debuted at No. 1, followed at No. 2 by Eat Pray Love. Only the latter has a rental window, which applies only to Netflix. Sony Pictures’ Grown Ups, the previous week’s top renter, slipped to No. 3.

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