Gambino in Bebo's musical chair

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Social networking site Bebo has recruited former MTV executive Angel Gambino to drive its music ambitions.

Gambino will take the newly created post of vp music, based at Bebo's international headquarters in London. She reports to president of international Joanna Shields.

The appointment comes a month after Bebo teamed with British online music retailer 7digital to enable artists to sell music directly to consumers.

Gambino will be responsible for "helping artists and labels to harness the power of Bebo's base of 31 million users worldwide, enabling them to extend their reach and form one-to-one relationships with their audience," the company said. She also will be tasked with creating innovative partnerships among artists, brands and retailers.

"I'm passionate about music and so are Bebo's 31 million users and music fans," Gambino said.

"Content-rich profiles offer a real opportunity to combine the interests of both artists and their fans," she said. "We're creating a place where music can thrive."

Lars Brandle is global news editor at Billboard.
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