Game designer inks deal with Science net

8:00 PM PST 04/14/2010 by James Hibberd, AP

Will Wright will produce programming for the cable channel


Will Wright
 
Video game designer Will Wright has signed a development deal with Science Channel to produce programming for the network.

Wright is co-founder of Maxis (now part of Electronic Arts) and designer of hit game series "The Sims."

He is charged with creating series and specials for Science that explore topics including time travel, different worlds and the future. Each program will have online and inter¬active components and will attempt to reflect the sensibility of Wright's video game work.

"I want to take the way he engages an audience in gaming and bring that into a show," Science Channel GM Debbie Myers said.

The partnership reflects Myers' strategy to expand the network's programming from science-based content to shows that explore creativity. Science recently made headlines by partnering with Steven Spielberg for a documentary on rebuilding the World Trade Center site.

Wright's most recent game was 2008's "Spore"; last year, he founded the entertainment think tank Stupid Fun Club.

"Gaming is a rich and compelling way to tell a great story," he said. "I am so excited to bring that mind-set to TV projects."

Wright is repped by CAA.
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