Game on and on for Fox

All-Star marathon leads net to weekly wins

Last week's marathon baseball All-Star Game hit a home run for Fox in the relatively moribund summer ratings game.

Fox easily won the week ending Sunday in viewership and the adults 18-49 demographic, Nielsen Media Research said Tuesday. That was in no small part because of the All-Star Game, which averaged 14.5 million viewers and a 4.5 rating/14 share in adults 18-49 for the primetime portion. It was the most-watched All-Star Game in six years and up 10% in the demo.

But that didn't mean the other networks shrunk in the face of the All-Star Game. ABC's "Wipeout" (8.6 million, 3.2/11) dropped 20% in adults 18-49 against Fox's "All-Star Game Pregame Show" (10.4 million, 3.0/11) but was still the second-highest-rated program of the week on network television.

NBC's "America's Got Talent" (12.8 million, 3.2/9) was down 12% in the demo but still had enough for a strong second place in viewership for the week, even against the All-Star Game. ABC's "I Survived a Japanese Game Show" (5.7 million, 2.3/7) dropped week-over-week, though "Primetime: Family Secrets" (7 million, 2.5/7) was up 39% compared with last week's "Primetime: Crime" episode.

Fox picked up where it left off Wednesday with "So You Think You Can Dance" (9 million, 3.1/10), which was down slightly week-over-week but was tops for the night in the demo. NBC's "The Baby Borrowers" (5.9 million, 2.4/7) fell 17% week-over-week against the second hour of "Dance." That didn't bode well for "Celebrity Circus" (4.5 million, 1.6/5), which dropped 16% week-over-week in the demo.

Fox won its fourth straight night in adults 18-49 led by Thursday's "Dance" (8.4 million, 2.7/8), while CBS' "Swingtown" (5.3 million, 1.6/5) was off slightly and ABC's "Hopkins" (6 million, 1.8/5) was up week-over-week.

Sunday wasn't good to ABC, which saw "High School Musical: Get in the Picture" (4 million, 1.1/3) bomb against CBS' "Big Brother" (5.7 million, 1.9/6) and repeats of Fox's "The Simpsons" (3.6 million, 1.7/6) and NBC's "America's Got Talent" (5.3 million, 1.4/4).

For the week, Fox (7.1 million, 2.3/8) won in viewership and adults 18-49, followed by CBS (6.4 million, 1.5/5), NBC (5.5 million, 1.5/5), ABC (4.5 million, 1.5/5) and the CW (1.7 million, 0.6/2). (partialdiff)
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