Game grows for Keighley and Spike TV

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MTV Networks is expanding its deal with game journalist Geoff Keighley as it seeks to boost its slate of video game-themed content on Spike TV as well as online.

As part of a new agreement, Keighley's current Spike show "Game Head" is being relaunched Friday as "GameTrailers TV With Geoff Keighley" and will be available for the first time in high-definition. Keighley also will create additional on-air programming for Spike, consult on the network's annual "Video Game Awards" and host several of Spike specials.

"It has long been my hope to sign Geoff to a larger overall deal so we can make better use of his talents across all of our properties," said Jon Slusser, senior vp digital and video games at Spike TV. "We've identified this as a huge opportunity and we want to own this both on-air and online."

Spike is making the HD version of "GameTrailers TV" available on GameTrailers.com as well as Xbox Live Marketplace. GameTrailers.com, which was purchased by MTV Networks in 2005, is a leading site for reviews, game trailers and original shows such as the Keighley-hosted "The Bonus Round."

GameTrailers.com is part of Spike Digital Entertainment, a series of five brands, all focused on young males with a heavy gaming emphasis, Slusser said. "We have all these brands coming together focused on this elusive young male demographic," he added, "and we're upping our commitment to this space, because it's a no-brainer for who Spike is and where we're going."
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