The Game Launches Label: 'We're Gonna Do It Big'
While The Game is gearing up to release his fifth studio album, Jesus Piece, on December 11, the chart-topping rapper tells Billboard that he's also been busy kicking off a brand new business venture: his own label.
"I just started a new record label, Rolex Records, and we're going to get off the ground and see if we can move," he says.
The label is a joint venture between Game and fellow rapper, Stat Quo. "He was signed to Aftermath with me in the beginning. Now we're business partners, which is cool because he was a good friend of mine and he's just as equally music smart so we'll see how it goes," says Game.
Jesus Piece fulfills the rapper's contractual obligations to Interscope and it looks like he will be handling his future releases on his own terms going forward. He confirms to Billboard that he is planning to use the label as an outlet to put out his new music, adding "that is the idea behind it."
As Rolex Records is still in the beginning stages, Game says he hasn't had much time to figure out his long-term goals for the label. "We've been up and running for about 30 days. We're gonna do it big though." He mentioned that he had just secured an office space for Rolex in Los Angeles.
Further, Stat and Game haven't made any definitive plans to sign artists just yet -- at least, according to Game, "No one that needs notoriety right now."
"We're in the baby stages."
The Game celebrated his upcoming album release and 33rd birthday at Hollywood's Lure Nightclub on Wednesday with Snoop Lion, Soulja Boy, Chad "Ocho Cinco" Johnson, Mike Epps, and Tyrese. As part of the pre-album launch festivities, he recently leaked a track off of Jesus Piece on which he collaborated with Nipsey Hussle, titled "Judas Closet."
Check out the track below: